Etihad Airways is Abu Dhabi’s flagship luxury airline — renowned for its exceptional offerings, in-flight experience and customer service. As the second largest airline in the United Arab Emirates, Etihad operates an extensive network of flights to over 120 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia, and North America. Named ‘Environmental Airline of the Year, 2022’, Etihad is an industry leader in aviation sustainability.

Brought on as the first U.S. design hire in 2021, I worked with the Etihad in-house design agency to support Covid-19 specific interdepartmental and gloabl marketing efforts. As Art Director and Lead Designer, I updated the company’s Sonic Brand Guidelines; designed new in-flight experience collateral and materials for economy, business and first class cabins; sourced and built out a complete asset library of campaign photography for all travel destinations across the Middle East, Africa, Europe, Asia, Australia and North America; and designed social media campaign assets for Etihad’s Greenliner Program and launch of first-ever Sustainable Flight from Abu Dhabi.