Guided Flame Co. is an intentional, healing candle and curated home goods company. Offering hand-poured, reiki-attuned candles, custom blend anointing oils, sacred herbs, stones and guided rituals– GFCo. seeks to provide its community with products that promote emotional and spiritual wellbeing, manifestation and joy.
At the heart of the GFCo. brand is a product line of 7 guided ritual candles. Each candle contains its own thematic identity, focused on a series of meditative intentions such as letting go, attraction, prosperity and manifestation. Each candle is finished with symbolically considered scented essential oil blends, dried flowers and a gemstone. Each candle comes with a vile of anointing oil, a set of mantra cards, and how-to-use instructional cards that transform the act of lighting the candle into a practice of intention-setting that creates a spiritual product experience for users.
I was contracted to realize Guided Flame Co.’s creative vision by company founder, Adina Diaz. After creating the top-level branding, logo and positioning, I translated the concept for each candle into its own identity by creating a set of glyphs that served as visually metaphorical representations of the core intention of its corresponding candle. I then wrote each of the accompanying mantras and all supporting brand copy.
2020 — ONGOING
Client / GUIDED FLAME CO.
PHOTOGRAPHY / REN ADKINS
Role /
BRANDING
Identity Development
COPYWRITING
PACKAGING DESIGN
ART DIRECTION
WEB DESIGN
