
Through a series of invitation-only events, Summit fosters a global community of thought leaders, founders, investors, creatives and influencers. Summit Tulum is a three-day international excursion, immersing guests in a surreal, curated program of wellness, arts & performances, unique dining, beachside discussions, and site-specific activations.
As Lead Designer for Summit Tulum for a second consecutive year, I shaped the event's identity and oversaw all graphic and production design, from pre-event marketing to on-site execution.Given the lack of reliable Wi-Fi, I created a much-loved walking wayfinding system: treasure map bandanas. These allowed guests to navigate the multi-site campus via visual landmarks, eliminating the need for digital access.For site identification at night, I designed wooden A-frame signage featuring routed names with backlit white acrylic, producing a subtle, self-contained LED glow after dark.
2018 + 2019
Client / Summit Series
MARKETING LEAD / Alex Weaver
Art Direction / Alex Zhang
Role /
Graphic Design
Identity Development
Signage + Wayfinding
Illustration

