To shatter the "too premium" stigma facing American Express abroad, the Summer of Amex campaign repositioned the brand as the high-octane gateway to the UK’s most iconic cultural moments. We traded distant exclusivity for front-row energy, spotlighting Amex’s special access to Wimbledon, Formula 1, and the season's hottest music festivals. Through a bold, integrated rollout across CTV, DOOH, and social platforms like TikTok and Reddit, we delivered a dynamic visual narrative that proved Amex isn’t a credit card—it’s your all-access pass to the best of British summer.

As the Creative Director of Design, I partnered with my art direction team to bring the vision to life across video, social, and OOH, while also navigating the new regulatory requirements around advertising credit in the U.K. In addition to developing the campaign spots, I directed and managed a team of 7 creatives across the process of production and pre-flight.

2025

GCD / Nick Luckett
CD, AD / Mo Staropoli
CD, Copy / Charlie Long
CD, Design / Jessica Janda
ACD, DESIGN / TIff Thomas
CD, MOTION / David Villa

Role /

CAMPAIGN IDENTITY DESIGN
STORYBOARDING + MULTI-MEDIA
OOH DESIGN + PRODUCTION DESIGN