Located in San Francisco's iconic Ferry Building, SHACK15 is a members-only social space and community for entrepreneurs with big ideas. Featuring private offices, co-working facilities, lounges, a café + in-house restaurant, and wellness center, it's a dynamic gateway to San Francisco's entrepreneurial scene—a true center of gravity for thought leadership, creativity, venture capital and culture.
Brought on as Lead Designer and Art Director by Creative Director Maximillian Rainey, my role was to establish the SHACK15 brand before launch, and then grow its many channels alongside with the community once doors opened. I implemented a unified visual identity across all graphic channels, from print and digital (app and web design) to wayfinding, interior signage, merchandising, event branding and product design. Additionally, I created a strategic communication system and asset library for cross-functional internal teams.
2018 — 2022
Client / SHACK15
Creative Director / Maximillian Rainey
Role /
ART DIRECTION
Graphic Design
UI Screen + App Design
Brand Application
Identity Development
Signage + Wayfinding
Illustration
