Located within San Francisco’s iconic Ferry Building, SHACK15 is a new kind of membership-based social space dedicated to entrepreneurship, community, and big ideas. Featuring private offices and co-working spaces, lounges, a café and in-house restaurant, with a wellness center to come—SHACK15 is a dynamic gateway to San Francisco’s entrepreneurial landscape, and center of gravity for thought leadership, creativity and culture.
I was brought on to build the SHACK15 brand prior to launch by SHACK15’S Creative Director, Maximillian Rainey. I translated the brand vision and implemented a visual identity along all communication touch points for a cohesive experience throughout all graphics channels, including: print collateral, app and web design, wayfinding and interior signage, merchandise and product design; and a strategic communication system + suite of assets for internal teams, global partners, and community members.
2018 — 2022
Client / SHACK15
Creative Director / Maximillian Rainey
Role /
ART DIRECTION
Graphic Design
UI Screen + App Design
Brand Application
Identity Development
Signage + Wayfinding
Illustration
Programming Identity
SHACK15 Meetups
Industry meetups with innovators and change makers from the hottest industries for quick fire pitches, panel conversations, deep dives, product demos, networking and more…
Programming Identity
SHACK15 Living Room Sessions
A weekly sunset music series hosting Bay Area dj’s, cocktails and weekend vibes in the member’s lounge.
Programming Identity
SHACK15 Tasting Room
An exploration the techniques and flavors that make up 6 classic french wines with the country's youngest Master Sommelier and Michael Mina's Executive Wine Director, Jeremy Shanker.
