Through a series of invitation-only events, Summit fosters a global community of entrepreneurs, athletes, scientists, artists, musical luminaries, spiritual leaders, politicians and beyond. Summit's flagship events, LA18 + LA19 gathered leaders from across all disciplines in Los Angeles to a curate a series of intentional experiences and creative collisions in an ideas festival format. For three days, the event transformed a multi-block campus in downtown LA’s theatre district to host a wide array of talks, performances, wellness classes, art installations, dining + entertainment and social experiences.

Brought on as Lead Graphic Designer for LA18 and LA19, I worked with the Summit executive + production teams to develop the event Brand and to devise an overarching visual communication system for the experience:
beginning with pre-event sales, marketing and communication materials. My role then evolving into on-site production design that included the creation and implementation of a multi-tiered signage and wayfinding system / guest experience and welcome materials / food and beverage program culinary menus, marketplace vendor signage, dining and dietary info signage / brand partnership signage and co-branded activations support / credentials, swag and merchandising / lighting design.

The etherial atmospheric colors of Southern California sunsets served as the aesthetic muse for both events. I worked with Summit Art Director, Alexander Zhang to translate the visual experience into stage lighting that would serve as the backdrop for keynotes, talks and talent in the historic Orpheum Theatre and United Artists Theatre. A system of colorways were designed and then programmed into a series of A/V lighting presets, creating changing gradients that reflected the essence of the LA sky at different times throughout the day. Another track of white globe bulbs was overlaid on a slowly moving rotational axis that evoked a floating sense of sky in motion.